THE SOCIAL RESET
Chapter 3

EMOTIONALLY CHARGED CTA'S

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CTA's are going to get you out of first gear and into second. They are the power of using emotional pulls to get your people to the next step! We can use them especially when you're looking to convert followers into clients or active community members. For a creative professional who works in arts, emotionally driven CTAs are particularly effective because they tap into the feelings and desires of your audience, encouraging them to engage not just with your content but with your services on a deeper, more personal level. Here’s how emotionally driven CTAs work and why they're powerful:

Let's talk about CTA’S for a second and why they matter:

  • Encouraging Personal Connection: Emotionally driven CTAs speak directly to your audience' aspirations, or desires, making them feel understood and valued. We want them to feel SEEN and HEARD. This can create a stronger bond between you and your audience, as they perceive you as someone who genuinely understands what they are looking for or how they feel.

  • Motivating Action through Emotion: People are more likely to take action when they are emotionally engaged. By invoking emotions like excitement, joy, nostalgia, or even urgency, your CTAs can drive followers to take the steps you desire, such as booking a session, signing up for a newsletter, or simply engaging more deeply with your content.

  • Enhancing the Value Proposition: By embedding emotions into your CTAs, you make your offer more compelling. For instance, a CTA that says, “Don't let the most important and gut wrenching time of your life slip by.” leverages emotions related to family, love, and emphasis on the important memories. This can be more persuasive than a straightforward, “Book a session today.”

  • Building Brand Loyalty: When your CTAs resonate emotionally, followers are more likely to feel a strong connection to your personal brand. This not only helps in converting them into customers but also in turning them into brand advocates who share their positive experiences with others and are loyally following your journey!

  • Differentiating Your Brand: In a sea of sames' emotionally driven CTAs can set you apart, showcasing your unique understanding of your audience's emotional needs and desires.

    Because remember, you've done the work to know them to a T and you are SOOOOOOO dialled in on what their desires are now, that this will help establish a unique brand voice that can attract more aligned clients.

Now we have a good gauge on what a CTA is meant to do in an emotional manner, we can start to craft our own according to our business. Remember, that the idea is to emotionally engage.

Here are ten emotionally driven CTA’S for you to work on and get ideas with!

  • "Imagine a world where your vision is vividly brought to life. Ready to see it? Let’s create something unforgettable together."

  • "I know you’re not just looking for someone to hire—you’re looking for someone to understand your vision. I’m here to listen and transform your thoughts into reality."

  • "I reserve my energy for select projects each year to ensure each one gets the full attention it deserves. Let’s make your project one of those."

  • "Remember that feeling of excitement when you first thought of this project? Let’s bring that feeling back and turn your idea into an experience."

  • "Throw me the ideas that scare you, the wild ones you hesitate to voice. Those are the ones I thrive on turning into reality."

  • "Every project I take on is a promise—a promise to deliver not just results, but a journey filled with creativity, care, and connection."

  • "Step beyond the ordinary. I promise, not only will your project succeed, it will stand out in the sea of sameness."

  • "This isn’t just about hiring a creative; it’s about embarking on a creative journey together. Your story deserves to be told beautifully and brilliantly."

  • "Let's make something that makes us both proud, something that stirs the soul and sparks conversation. Are you with me?"

  • "You have a vision. I have a toolkit of creativity. Together, we can set this dream alight. Let’s start today."

EACH OF THESE CTA's PLAYS ON THE EMOTIONAL ASPECTS OF CREATIVITY AND PARTNERSHIP, YOUR AIM IS TO MAKE POTENTIAL CLIENTS FEEL AS THOUGH THEY ARE NOT JUST HIRING A SERVICE, BUT ENGAGING IN A MEANINGFUL CREATIVE COLLABORATION. THEY FEEL SEEN, THEY HAVE NOT JUST BEEN TOLD WHAT TO DO NEXT, THEY HAVE BEEN TAKEN ON AN EMOTIONAL JOURNEY TO COLLECTIVELY CHOOSE TO TAKE THE NEXT STEP TO FULLFILL THE DESIRES THAT THEY WANT.